The research follows the online rabbit holes that develop from two mainstream social media trends related to self-improvement: fitness and spirituality.
Two converging narratives structure the book. Repeat After Me and Bereitschaft explore radicalization from two perspectives—the body and the spirit—as both are amplified by platforms like TikTok.

The first traces the militaristic pursuit of physical perfection, reflected in the growing popularity among young boys of Arno Breker's 1939 statue Bereitschaft.

The second traces the quest for spiritual awakening and the attempt to rise above societal structures, combined with the belief in being the "chosen one."
The book builds on extensive visual research into the image rhetorics used by far-right political groups online, particularly those that use positive visual language to convey hate messages.